Explaining the factors affecting the victory of the candidates in the electoral competitions and presenting the optimal model

Sadeghi, Vahid; Aazami, Hadi; Zarghani, Seyyed hadi

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Political Organizing of Space

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Sadeghi V, Aazami H, Zarghani S H. Explaining the factors affecting the victory of the candidates in the electoral competitions and presenting the optimal model. pos 2024; 6 (3) :6-0
URL: http://psp.modares.ac.ir/article-42-70123-en.html

Explaining the factors affecting the victory of the candidates in the electoral competitions and presenting the optimal model

Vahid Sadeghi¹

, Hadi Aazami ^*

², Seyyed hadi Zarghani¹

1- ferdowsi of mashhad
2- ferdowsi of mashhad , aazami@um.ac.ir

Abstract: (68 Views)

The main electoral candidates are considered the primary actors in elections, serving as the focal point of electoral campaigns. The question arises as to what factors contribute to the success of a political candidate. Various factors have been identified based on theoretical perspectives of electoral behavior and political participation. Sociological, psychological, and political economic theories emphasize the significance of social, psychological, and cognitive indicators, focusing on micro-cultures and macro-cultures (collective attributes and membership in institutions and groups), as well as individual party loyalty, rational action, and demand-oriented approaches. In the same vein, theoretical approaches such as elitism, political communication, and electoral geography emphasize the authenticity of political elites and compliance, as well as media and interactions among voters in geographical spaces with various scales. They consider the political forces as actors, the tools of spatial communication, and the manipulative nature of these tools in encompassing the entire voting population. Therefore, it can be said that these factors are diverse and uneven, where each factor and strategy has its own mechanisms and specific operational positions.However, among these factors and strategies, five key factors along with their dimensions, namely the personal and social characteristics of the candidates, political parties, money and financial resources, media, and geographical perception and the differential importance attributed to voting spaces and locations, play the most significant and influential role in the victory of electoral candidates.The article adopts a theoretical and prescriptive nature, and it involves exploratory and interpretive data mining, as it aims to highlight these factors.

Keywords: electoral candidate, electoral behavior, political participation, electoral campaign

Article Type: Original Research | Subject: Political Spatial Planning
Received: 2023/06/27 | Accepted: 2024/08/31 | Published: 2024/08/31

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